Master of Time

I managed and directed the creative agency for DFS’s Masters of Time event campaign in Macau, an exclusive invitation for VIP luxury watch collectors to view limited edition timepieces and fine jewelry. I guided the team to create a cinematic film centered on the idea of timelessness. The floating models suspended in space symbolize the weightless, endless quality of time, while their elevated poses convey a sense of transcendence and elevation. Through dramatic purple lighting and flowing golden light trails, the visuals evoke a luxurious, almost otherworldly atmosphere that perfectly reflects the prestige of DFS and the exclusivity of the event.