DFS Queenstown Store Opening

I helped manage and direct the agency for the DFS Queenstown store opening campaign. I guided the creative direction of an editorial photoshoot featuring a model, using bold collage techniques to blend winter-to-spring fashion with Queenstown’s outdoor adventures and create a sense of exploration and delight. I also directed the illustrator to develop a series of custom illustrations in the same vibrant, layered style for in-store displays and social media, extending the campaign’s energetic visual language into the retail space and digital platforms.